At LevelPerfume.com, we believe a great fragrance is more than just a scent—it's a story. And few brands tell a more compelling story than BORNTOSTANDOUT. Hailing from Seoul, South Korea, this is not your average luxury perfume house. It's a statement, a philosophy, and a celebration of the unconventional.

If you're a discerning fragrance lover in Dubai or the UAE looking for something truly unique, this is a brand you need to know.

The Story of Rebellion and Art

Founder Jun Lim, a former investment banker with a lifelong passion for perfume, created BORNTOSTANDOUT as a rebellion against the "normal." In a culture where conformity is often the norm, BTSO stands as a bold declaration of individuality. The brand's motto, "Who F***ing Cares?", perfectly encapsulates its unapologetic and fearless spirit. This is a brand for the misfits, the dreamers, and anyone who refuses to be put in a box.

Every BORNTOSTANDOUT perfume is a work of art, inspired by personal experiences, raw emotions, and a desire to challenge the status quo. Lim famously sold his collection of paintings to fund the brand's creation, uniting his two passions: art and scent.

 

Tradition Meets Modernity: A Visual Masterpiece

 

The rebellious nature of the brand is not just in its scent—it's in its striking aesthetic. Each bottle is a modern reinterpretation of the elegant white porcelain of Korea's Joseon dynasty. The pure, pristine white serves as a canvas for a single, shocking crimson-red letter or detail. This visual contrast perfectly represents the brand's core values: honoring tradition while defiantly breaking the rules.

This unique design makes a BORNTOSTANDOUT perfume not just a product, but a coveted piece of art for your dressing table. It's a testament to the fact that true luxury can be both classic and avant-garde.

 

The Scents That Break the Rules

 

The fragrances themselves are where the rebellion truly comes to life. BORNTOSTANDOUT works with master perfumers to create "juices," as Jun Lim calls them, that are bold, decadent, and sometimes delightfully strange. These are not crowd-pleasers; they are creations designed to evoke strong opinions and unforgettable sensory experiences.

• Dirty Rice: This scent is a perfect example. It's a warm, milky gourmand that captures the comforting essence of basmati rice, but with a sophisticated, earthy twist that feels deeply personal and addictive.

• Indecent Cherry: Forget sickly-sweet cherry. This is a scent with a story—a complex blend that is both juicy and dark, with a rebellious edge that makes it stand out from all other cherry perfumes.

• Drunk Saffron: A rich and boozy composition that smells like a luxurious, late-night rendezvous in a city like Dubai. It's a statement of confidence and elegance.

Embrace Your Uniqueness with LevelPerfume.com

 

At LevelPerfume.com, we are proud to be a stockist of BORNTOSTANDOUT in the UAE. We understand that our customers don't want to smell like everyone else. You are searching for a fragrance that resonates with your unique personality, a scent that expresses who you are without saying a word.

Explore the full collection and find the fragrance that was, quite literally, born to stand out. Your new signature scent is waiting for you at LevelPerfume.com, your premier destination for the most innovative and exclusive niche perfumes in Dubai.